ABOUT FOCX

About our inspiration

About three years ago, we started looking for a wallet which, at the time, did not exist. The idea was to make it minimal and functional while, at the same time, including some technical features and – most importantly – making its owners proud due to the uniqueness of its design. Throughout the research and benchmarking period, we bought and cut up dozens of wallets, interviewed wallet buyers and analyzed their comments, resulting in three features we have managed to successfully integrate into our work. An aspect we have found particularly important is the harmonious and purposeful combination of both shape and function. The product we have managed to develop during many a sleepless night and countless trials and errors are making us very proud and we are pretty sure to have found the perfect wallet. 

The beginning

I became fascinated with design as early as at the age of 17. Being the straightforward and naive person I was, this circumstance catapulted into becoming self-employed. Since that time, I have delivered my services to several thousands of customers, published several magazines of my own via my own publishing company and, on top of that, supported hundreds of people to find permanent employment as an adviser in adult education. I have been following Kickstarter since the beginning of 2009 with the intention to launch a project myself some time in the future. By designing the FOCX Everyday Wallet (my first Kickstarter campaign) I have fulfilled a personal dream of mine, even though it was not easy – it really wasn’t. The satisfaction I feel shows me that I have made the right decision and that I will keep on following this path for a long time to come.

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FOCX Anzeige Website

LONG DISTANCE TRAVEL

The challenge

Being a graphics designer of over 15 years of experience, I have always been fascinated with product design. I started liking the idea of designing a product you could touch. This had, of course, been the case with the numerous magazines I had designed as well – but it was not the same thing. Over a year ago, my wife gave me a box labeled Kickstarter Starter Pack for my birthday. Its content: every possible kind of tools, oils, and materials for leatherworking. At first, I was skeptical and did not even touch the box for quite some time. Then my wife started sending me video clips on Youtube over and over again – more than one clip every day! And yes, she can indeed be a very strong headed woman. So, I started getting involved and very soon became highly passionate about what I was doing. Over the past years, I tested more than 500 prototypes, considered all kinds of feedback I received and gradually improved and refined every detail of my product.

THE FOUNDER

Serkan Elbasan

“My aspiration is to make outstandingly designed products which are useful, long-lasting and provides a clever
solution to your everyday needs. When creating our wallets, I am focused on a minimalist / functional design which,
at the same time, would simplify the handling of your cards.”

OUR APPROACH

Doin´ the best is good enough

Free Shipping

All our shipments are shipped by Deutsche Post Priority. We have sent more than 10.000 packages without any bigger doubts.

24/7 Support

We are always here to help. If there is any problem, be sure, we will find a solution. You can contact us every time!

Five Stars

Through our other shops on Etsy, Indiegogo and Kickstarter we have a 5-stars-rating. If anyone isn´t happy with our products, we do everything to change it.

MATERIALS

Our best choice

Leather

We use a natural cattle hide leather with a wax finish named Timber which has an ecological mineral tannage and gives a very natural impression.

Rubber band

Offering a stretchability of over 110% and a mixture of 85% polyester and 15% elastane, we have found the perfect and most durable elastic band for our wallets.

Yarn

Our yarns meet the highest requirements and they are significantly more stable than those used in most other wallets. The world’s market leader in yarns located in Germany is just good enough for us.